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Health Starts Here Tour + Whole Foods Giveaway

February 12, 2014 by Julie 1,803 Comments

A couple of weeks ago, I was invited to attend a Health Starts Here tour at Whole Foods and my interest was immediately piqued.

Health Starts Here Whole Foods

Since I no longer live near a Whole Foods, I figured I wouldn’t be able to attend and was quite bummed since Ryan and I used to love Whole Foods events when we lived in Orlando. (We attended a number of restaurant cooking demonstrations and had a great time at a Greek cooking class! I know I’ve mentioned Whole Foods events on the blog before, but I highly recommend them for fun, inexpensive date nights!)

When I responded to the invitation, I happened to mention my travels to Jacksonville for my sister’s bridal shower last weekend and we were able to set something up since there is a Whole Foods in the area. Woo!

The Health Starts Here tour is free to everyone and I met up with Heather Olsen, the Jacksonville Whole Foods healthy eating specialist, for my tour in the late afternoon. Heather gave me a ton of information about the Health Starts Here program, which I never knew existed at Whole Foods until our tour began!

Health Starts Here is a mindful approach to healthy eating that’s rooted in simple ways to build better meals. The program is essentially an in-store guide that you can use to choose the healthiest foods.

Whole Foods Vegetables

Fun fact I learned from Heather: The average American cycles through the same 10 fruits and vegetables!

The Health Starts Here program includes the following Four Pillars of Healthy Eating:

  • Whole foods: Health Starts Here foods only use recognizable ingredients in their purest, unprocessed forms.
  • Plant-strong: Plant-based foods are the foundation of Health Starts Here.
  • Healthy fats: Health Starts here foods does not use any extracted oils or processed fats but included healthy fats from natural sources including nuts, seeds and avocados.
  • Nutrient dense: Health Starts Here meals contain a rainbow of nutritious whole plant foods with high Aggregate Nutrient Density Index (ANDI) scores.

IMG_1044

As Heather escorted me around the store, she pointed out Health Starts Here logo stickers that can be found on a number of food items within the store that follow the four pillars of health.

Health Starts Here logo

If you’re visiting the Whole Foods salad bar, hot bar or prepared foods section and noticed the Health Starts Here logo, you can be sure that the food you are eating is a healthy choice. It’s a great way to take some of the guess work out of healthy eating!

Health Starts Here Vegetables

The program also offers a grocery list for stocking your pantry the healthy way and tips and tricks for cooking fast and healthy meals using quick-cooking whole grains, canned no-salt-added beans and frozen vegetables and fruit.

Healthy Grocery List

I left very impressed with the Health Starts Here program and know I’ll be looking for the logo as I select foods from the hot bar and salad bar during my next trip to Whole Foods!

Whole Foods Giveaway

When I said I’d be writing about this tour on my blog, Whole Foods was kind enough to offer a giveaway to one reader for a $50 gift certificate to Whole Foods. Since I know you guys get just as excited about food as I do, I have a feeling this one may interest quite a few of you!

To enter this giveaway, simply comment below and tell me about one healthy food you’ve recently started incorporating into your diet or a favorite healthy food that has been a staple in your diet for quite a while.

I will randomly select a winner on Friday.

Good luck!

Be sure to follow PBFingers on Instagram and Facebook!

I'd love to connect with you! I am always so grateful when you let me know you tried one of my recipes or workouts and tag me in your photos or updates. Thank you so much!!!

Filed Under: Giveaway Tagged With: giveaway, Health Starts Here, Whole Foods

About Julie

My name is Julie and I am a full-time blogger, new mama, fitness enthusiast (certified personal trainer and group exercise instructor) and food fanatic (mostly healthy... but also not-so-healthy) living in North Carolina with my husband, dog and baby boy. Thank you for visiting Peanut Butter Fingers! I hope you enjoy little glimpses into my life and have fun trying the sweaty workouts I frequently share and making some of my favorite recipes along the way!

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Comments

  1. floey says

    February 12, 2014 at 8:09 pm

    cucumbers in my salad! and avocado 🙂

    Reply
  2. Kalena says

    February 12, 2014 at 8:09 pm

    Love Whole Foods! Recently bought hemp seeds. Nutritional yeast is next on my list to try.

    Reply
  3. Jennifer says

    February 12, 2014 at 8:10 pm

    Quinoa and Kale!!!

    Reply
  4. Cate says

    February 12, 2014 at 8:10 pm

    My long-time favorite superfoods are spinach, salmon, and oats. Could eat all of them every day. In fact, as far as the spinach and oats are concerned, I do.

    Reply
  5. Amanda L says

    February 12, 2014 at 8:12 pm

    Oh my goodness!!! There’s a Whole Foods directly ON MY WAY HOME from work. It’s the most expensive route possible. I love it and hate it at the same time. This would be SO fantastic!! I’ve been alllll about the sweet potatoes lately, especially with this arctic tundra I’ve been living in in Michigan. Comfort food to the max 🙂

    Reply
  6. Holly M. says

    February 12, 2014 at 8:12 pm

    I just started incorporating smoothies again! I hate cold food in the winter but sooo ready for summer to be here!

    Reply
  7. Hillary | Nutrition Nut on the Run says

    February 12, 2014 at 8:13 pm

    hemp seeds!! & i’ve recently been sipping apple cider vinegar 🙂

    Reply
  8. Katherine says

    February 12, 2014 at 8:15 pm

    Kale! And Greek yogurt! Yum! Not together though…

    Reply
  9. Alex M says

    February 12, 2014 at 8:16 pm

    Kale is hands down my favorite healthy food that I could eat every single day of the week.

    Reply
  10. Elyse says

    February 12, 2014 at 8:17 pm

    They are building a brand new Whole Foods down the street and I can’t wait to check it out! I hear they have amazing, fresh juices.

    I love quinoa and recently have been incorporating it into baking items (such as muffins), chili, and soups instead of eating it plain. It’s been challenging, but so good too!

    Reply
  11. Jackay says

    February 12, 2014 at 8:19 pm

    Purple cauliflower! I love greens but adding some color also helps add pizazz to my recipes!

    Reply
  12. Remi says

    February 12, 2014 at 8:19 pm

    I have gobs of frozen fruit on hand and I tend to incorporate in one way or another everyday! Frozen blueberries are one of my favorite superfood fruits!

    Reply
  13. Diane says

    February 12, 2014 at 8:21 pm

    Have started incorporating kale in my diet in soups and smoothies.

    Reply
  14. Rachel says

    February 12, 2014 at 8:22 pm

    I have recently started to make my own granola (ala your blog!) and have LOVED going to Whole Foods to get some of the ingredients.. chia seeds, dried fruits, nuts and nut butter- I always know I can trust their ingredients!

    Reply
  15. Beth says

    February 12, 2014 at 8:23 pm

    I have recently been experimenting with kale, but can’t seem to get on board. I’m a long believer in unsweetened vanilla almond milk-YUM!

    Reply
  16. Natalie says

    February 12, 2014 at 8:23 pm

    My favorite new health food is chia kombucha! It’s so delicious and full of health benefits.

    Reply
  17. Kim F says

    February 12, 2014 at 8:24 pm

    As of two days ago, I officially eat BRUSSEL SPROUTS! And I like them!

    Reply
  18. Sarah says

    February 12, 2014 at 8:26 pm

    I’ve been adding bee pollen to my (almost daily) green smoothies for a while now. And today I tried fresh turmeric for the first time, it will definitely be making a reappearance soon.

    Reply
  19. Leah says

    February 12, 2014 at 8:29 pm

    Spinach has been a staple for quite some time now, and just started incorporating more Brazil Nuts – great source of selenium!

    Reply
  20. Jennifer P. says

    February 12, 2014 at 8:30 pm

    My favorite healthy food is probably avocado – its always delish!

    Reply
  21. Jenna says

    February 12, 2014 at 8:32 pm

    My favorite healthy food is sardines, I always get a word look when I mention it, but you can do so much with them…put them in salads, make a lettuce wrap, add them to pizza, cut them up and put in soup. They are filled with lots of flavor.

    Reply
  22. Tami says

    February 12, 2014 at 8:33 pm

    I’ve started incorporating Chia Seeds into my diet from reading your blog! Thanks!

    Reply
  23. Maria@TheBrooklynFig says

    February 12, 2014 at 8:33 pm

    We’ve started eating asparagus as a side at dinner- so tasty!

    Reply
  24. Salome Donenfeld says

    February 12, 2014 at 8:37 pm

    I have started to use Ghee instead of butter in my cooking and I love it. Adding more Kale, and unsweetened Coconut milk in place of non fat.

    Thanks, AMAZING giveaway!

    Reply
  25. Eva says

    February 12, 2014 at 8:40 pm

    greek yogurt — love the protein and probiotics

    Reply
  26. Emily says

    February 12, 2014 at 8:40 pm

    Spinach! I eat it at least once a day!

    Reply
  27. Corinne says

    February 12, 2014 at 8:40 pm

    Love having my local Whole Foods ! I recently started buying Love Beets at WFs and freeze them, then add them to my smoothies…. Trust me it is delish and healthy!!!!

    Reply
  28. Sara says

    February 12, 2014 at 8:40 pm

    Currently loving quinoa! So easy to prep ahead of time 🙂

    Reply
  29. Annie Hodgdon says

    February 12, 2014 at 8:40 pm

    Brussel sprouts!! I had never tried them until recently, but found a great easy recipe for roasting them in the oven. They are super healthy and tasted amazing!

    Reply
  30. anna maria says

    February 12, 2014 at 8:41 pm

    My favorite health foods are raw nuts and nut butters.

    Reply
  31. Christina says

    February 12, 2014 at 8:41 pm

    I added in flax seed to my diet and love it.

    Reply
  32. Sylvia says

    February 12, 2014 at 8:42 pm

    Chia seeds in my cereal!

    Reply
  33. meredith says

    February 12, 2014 at 8:43 pm

    I started adding kale about a year ago – and now its in a majority of my families meals!

    Reply
  34. Sara Denman says

    February 12, 2014 at 8:43 pm

    I have been getting more into brussel sprouts lately.

    Reply
  35. Natalie says

    February 12, 2014 at 8:43 pm

    I recently tried spaghetti squash for the first time with marinara sauce!

    Reply
  36. Janelle says

    February 12, 2014 at 8:44 pm

    I made a big batch of quinoa or roast spaghetti squash for the week. It’s easy to add to for pretty much any meal! 🙂

    Reply
  37. Erin S says

    February 12, 2014 at 8:47 pm

    Kale is a semi-recent staple for me!

    Reply
  38. Maria says

    February 12, 2014 at 8:49 pm

    A healthy food staple of mine is sweet potatoes!

    Reply
  39. Joy says

    February 12, 2014 at 8:51 pm

    Chia seeds are my latest health food find

    Reply
  40. Melanie says

    February 12, 2014 at 8:51 pm

    avocado! so delicious and filling

    Reply
  41. Kelsey says

    February 12, 2014 at 8:51 pm

    Roasted brussels sprouts!

    Reply
  42. Jordan says

    February 12, 2014 at 8:53 pm

    I love whole foods! I have always been a big Greek yogurt fan, but have recently been eating the plain kind to cut back on the sugar. I’ve been loving it!

    Reply
  43. erin says

    February 12, 2014 at 8:53 pm

    I enjoy smoothies packed with fruit and greek yogurt for protein!

    Reply
  44. Kate says

    February 12, 2014 at 8:54 pm

    I’ve been using a lot of chia recently!

    Reply
  45. Mallory says

    February 12, 2014 at 8:55 pm

    I LOVE whole foods!! I have also been incorporating quinoa into my diet, and it’s wonderful!

    Reply
  46. Lisa says

    February 12, 2014 at 8:56 pm

    Greek Yogurt

    Reply
  47. mary says

    February 12, 2014 at 9:00 pm

    oats and incorporating breakfast into my daily routine!

    Reply
  48. Kelly says

    February 12, 2014 at 9:01 pm

    Spinach and Kale are easily thrown into any meal. Eggs, smoothies, soups, pastas…the list goes on!

    Reply
  49. Libby Harmon says

    February 12, 2014 at 9:02 pm

    To enter this giveaway, simply comment below and tell me about one healthy food you’ve recently started incorporating into your diet or a favorite healthy food that has been a staple in your diet for quite a while.

    My favorite healthy food that I discovered in the past two years is sweet potato. They’re soo easy to prepare and are always delicious! I stick em in the microwave or Spiralize them and steam them to make a healthy, noodle-y dish 🙂

    -Libby

    Reply
  50. anne says

    February 12, 2014 at 9:04 pm

    I always have sweet potatoes which are easy and quick to roast or grill for something starchy, and frozen grapes for my sweet tooth!

    Reply
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Hi! I’m Julie and I am a mom to three energetic boys and a personal trainer and blogger living in Charlotte, North Carolina. Welcome to my blog! Peanut Butter Fingers follows my life and my interests in food, fitness, family, travel and (mostly) healthy living.
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