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Health Starts Here Tour + Whole Foods Giveaway

February 12, 2014 by Julie 1,803 Comments

A couple of weeks ago, I was invited to attend a Health Starts Here tour at Whole Foods and my interest was immediately piqued.

Health Starts Here Whole Foods

Since I no longer live near a Whole Foods, I figured I wouldn’t be able to attend and was quite bummed since Ryan and I used to love Whole Foods events when we lived in Orlando. (We attended a number of restaurant cooking demonstrations and had a great time at a Greek cooking class! I know I’ve mentioned Whole Foods events on the blog before, but I highly recommend them for fun, inexpensive date nights!)

When I responded to the invitation, I happened to mention my travels to Jacksonville for my sister’s bridal shower last weekend and we were able to set something up since there is a Whole Foods in the area. Woo!

The Health Starts Here tour is free to everyone and I met up with Heather Olsen, the Jacksonville Whole Foods healthy eating specialist, for my tour in the late afternoon. Heather gave me a ton of information about the Health Starts Here program, which I never knew existed at Whole Foods until our tour began!

Health Starts Here is a mindful approach to healthy eating that’s rooted in simple ways to build better meals. The program is essentially an in-store guide that you can use to choose the healthiest foods.

Whole Foods Vegetables

Fun fact I learned from Heather: The average American cycles through the same 10 fruits and vegetables!

The Health Starts Here program includes the following Four Pillars of Healthy Eating:

  • Whole foods: Health Starts Here foods only use recognizable ingredients in their purest, unprocessed forms.
  • Plant-strong: Plant-based foods are the foundation of Health Starts Here.
  • Healthy fats: Health Starts here foods does not use any extracted oils or processed fats but included healthy fats from natural sources including nuts, seeds and avocados.
  • Nutrient dense: Health Starts Here meals contain a rainbow of nutritious whole plant foods with high Aggregate Nutrient Density Index (ANDI) scores.

IMG_1044

As Heather escorted me around the store, she pointed out Health Starts Here logo stickers that can be found on a number of food items within the store that follow the four pillars of health.

Health Starts Here logo

If you’re visiting the Whole Foods salad bar, hot bar or prepared foods section and noticed the Health Starts Here logo, you can be sure that the food you are eating is a healthy choice. It’s a great way to take some of the guess work out of healthy eating!

Health Starts Here Vegetables

The program also offers a grocery list for stocking your pantry the healthy way and tips and tricks for cooking fast and healthy meals using quick-cooking whole grains, canned no-salt-added beans and frozen vegetables and fruit.

Healthy Grocery List

I left very impressed with the Health Starts Here program and know I’ll be looking for the logo as I select foods from the hot bar and salad bar during my next trip to Whole Foods!

Whole Foods Giveaway

When I said I’d be writing about this tour on my blog, Whole Foods was kind enough to offer a giveaway to one reader for a $50 gift certificate to Whole Foods. Since I know you guys get just as excited about food as I do, I have a feeling this one may interest quite a few of you!

To enter this giveaway, simply comment below and tell me about one healthy food you’ve recently started incorporating into your diet or a favorite healthy food that has been a staple in your diet for quite a while.

I will randomly select a winner on Friday.

Good luck!

Be sure to follow PBFingers on Instagram and Facebook!

I'd love to connect with you! I am always so grateful when you let me know you tried one of my recipes or workouts and tag me in your photos or updates. Thank you so much!!!

Filed Under: Giveaway Tagged With: giveaway, Health Starts Here, Whole Foods

About Julie

My name is Julie and I am a full-time blogger, new mama, fitness enthusiast (certified personal trainer and group exercise instructor) and food fanatic (mostly healthy... but also not-so-healthy) living in North Carolina with my husband, dog and baby boy. Thank you for visiting Peanut Butter Fingers! I hope you enjoy little glimpses into my life and have fun trying the sweaty workouts I frequently share and making some of my favorite recipes along the way!

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Comments

  1. Brittny says

    February 12, 2014 at 10:34 am

    Hey there!

    I start each morning with a green smoothie, and don’t think I’ll ever change! As for a new healthy food, I’m trying those green pancakes you shared this weekend! 🙂

    Reply
  2. Taylor Woods says

    February 12, 2014 at 10:34 am

    Avocados are a diet staple for me 🙂

    Reply
  3. Sarah says

    February 12, 2014 at 10:34 am

    I finally broke down and bought a juicer – best investment ever! I love making juices at home and have at least one a day. Whole Foods is my favorite – great giveaway!

    Reply
  4. Darrecia says

    February 12, 2014 at 10:35 am

    I cannot say I’ve incorporated anything new, but I do love sweet potatoes and grapes. Yeah I’m definitely one of those individuals who cycle through the same fruits and veggies 🙂

    Reply
  5. catherine p says

    February 12, 2014 at 10:35 am

    I’ve started cooking with eggplant a lot more. It is so good to add into a stir fry

    Reply
  6. Elizabeth @ Positive Change says

    February 12, 2014 at 10:36 am

    One of my all time favorite healthy foods is Greek yogurt! I love it plain with a little bit of natural strawberry preserves. I love eating this after a sweat session!

    Reply
  7. Chelsea says

    February 12, 2014 at 10:36 am

    Currently I’m making a lot of spaghetti squash! It’s very filling and easy to make. Thanks for the tip on the cooking classes, I’m going to have to check that out when the Whole Foods opens near me in a few months!

    Reply
  8. Erica says

    February 12, 2014 at 10:37 am

    i have natures path oatmeal every morning. so good!

    Reply
  9. Sarah says

    February 12, 2014 at 10:37 am

    Spinach! Always in my salads and I like to sneak it in my smoothies too. I want to incorporate kale more. I recently saw a recipe for a delicious kale salad from Whole Foods I want to try.

    Reply
  10. Stephanie says

    February 12, 2014 at 10:37 am

    I’ve recently discovered farro and it’s delicious! It’s a lot higher in protein than other grains and keeps me full longer.

    Reply
  11. sara@fitcupcaker says

    February 12, 2014 at 10:37 am

    recently I bought the super greens supplement to add to my protein shakes, it has tons of vitamins and greens in it 🙂 I love whole foods, I cannot go in there without spending like a million dollars, this gift card would come in handy!

    Reply
  12. Lisa says

    February 12, 2014 at 10:37 am

    I’ve recently started eating avocados! For the longest time, I hated them, now I can’t get enough

    Reply
  13. Kelsey says

    February 12, 2014 at 10:38 am

    Oh man, quinoa and greek yogurt are totally staples in my diet! I love both of them so much!!!

    Reply
  14. Carmen says

    February 12, 2014 at 10:38 am

    I have been loving chia seeds for awhile – a pantry staple!

    Reply
  15. Carrie says

    February 12, 2014 at 10:38 am

    I have been obsessed with brussel sprouts lately! They are low in calorie, high in nutrients, and even higher in yumminess!

    Reply
  16. Mary Conway says

    February 12, 2014 at 10:38 am

    Sounds like a great tour and I’ll definitely look out for the Health Starts Here logo at Whole Foods. I’ve been incorporating chickpeas into my diet for awhile now – salads, soup, pasta etc. I have started to use kale more after trying a great kale salad at a restaurant. Thanks!

    Reply
  17. paige says

    February 12, 2014 at 10:38 am

    chia seeds have been a staple in my diet for about 3.5 years. my coach in college introduced me to them and i’m obsessed! 🙂

    Reply
  18. Vanessa says

    February 12, 2014 at 10:38 am

    I have been eating a new oatmeal called “Better Oats” and I have been absolutely loving it! Delicious and healthy!:)

    Reply
  19. Emily says

    February 12, 2014 at 10:38 am

    Lately I’ve been adding swiss chard to my salads, and I love it!

    Reply
  20. Jessica says

    February 12, 2014 at 10:39 am

    I finally got onboard with kale. I don’t love it, but I’m incorporating it into my morning smoothies.

    Reply
  21. Aditi says

    February 12, 2014 at 10:39 am

    Chia seeds!

    Reply
  22. Vicki says

    February 12, 2014 at 10:39 am

    Collards! I rotate around adding spinach, kale, and collards to my meals through the year, but I’ve been all about the collards since New Year’s. I buy the pre-washed, then chop them up, zap them with some water in the microwave for 30 seconds to wilt them a bit, and then add them to soup or even oatmeal (along with a cooked egg and spicy spices – yum!).

    Reply
  23. Holly McCarraher says

    February 12, 2014 at 10:39 am

    Ive been trying to be adventurous and try a new fruit or vegetable each week. So far so good! I love spaghetti Squash and Rutabaga fries! And Ive been adding spinach to everything for an extra nutritional kick..All the vegetables and fruits have noticeably given me added energy 🙂

    Reply
  24. Alicia says

    February 12, 2014 at 10:39 am

    This is so exciting! We have a Whole Foods being built now..supposed to open end of summer early fall and I can’t wait!! I think my all time favorite/most versatile health food is quinoa! I eat it all the time! I also have a new found love for roasted butternut squash. If you slice it pretty thin and roast it for a long time it gets caramelized and delicious!!!

    Reply
  25. Maria Lowery says

    February 12, 2014 at 10:40 am

    Sweet Potato’s! I make my own seasoned fries for lunch, home fries for breakfast, or baked for dinner. They are so good.

    Reply
  26. Lauren says

    February 12, 2014 at 10:41 am

    I recently started making smoothies, so incorporating much more spinach and kale into my diet. Also, I have been adding quinoa and beets to my salads to switch it up!

    I’m intrigued by the “Stock up your healthy pantry” card. If you can really get all of that for $99 I think it would make an awesome housewarming present put together in a gift basket, with that card tied to the front.

    Thanks!

    Reply
  27. ashley says

    February 12, 2014 at 10:41 am

    I’ve been trying to incorporate more protein in general into my diet lately. I’ve been on a huge plain greek yogurt kick with half a banana and a bit of homemade granola for breakfast, and then trying to eat cottage cheese as well.. I’ve always been weirded out by it, but I’m quickly becoming a huge fan, especially on salads!

    Reply
  28. Laura says

    February 12, 2014 at 10:41 am

    I love kale and spinach smoothies and have recently discovered parsnips and acorn squash! Would love to win so I could actually afford to try out whole foods and their fabulous hot bar! I frequently go in there but usually just lust at all the goodies 🙂

    Reply
  29. Stephanie says

    February 12, 2014 at 10:41 am

    We just bought a vitamix and have been making green smoothies for breakfast.

    Reply
  30. Addie says

    February 12, 2014 at 10:41 am

    I’ve started incorporating more ground flax seeds and chia seeds into green smoothies and yogurt in an effort to get more omega 3s!

    Reply
  31. Julie says

    February 12, 2014 at 10:42 am

    I’ve recently started using quinoa in dishes and love its taste and versatility!

    Reply
  32. Letters from Lou says

    February 12, 2014 at 10:42 am

    Well, I can’t say that it’s a “new” food, but lately I can’t seem to get enough sweet potatoes!

    Reply
  33. Leslie says

    February 12, 2014 at 10:42 am

    I have been HUGE on making green smoothies and two-ingredient pancakes recently! They are so simple, delicious, and highly nutritious!

    Reply
  34. shelly says

    February 12, 2014 at 10:42 am

    I have recently started adding kale to all my sandwiches and even started adding it to my 10 month olds meals

    Reply
  35. Caroline @ After Dinner Dance says

    February 12, 2014 at 10:42 am

    I’ve been making butternut squash a lot lately! I’ve always loved it, but I’ve made some incredible recipes with it recently.

    Reply
  36. Abbi Schwinn says

    February 12, 2014 at 10:43 am

    My most recent healthy food addition has been a zucchini and squash combo. It’s so good baked in the oven with a little olive oil and salt and pepper!

    Reply
  37. Katie @ Peace Love and Oats says

    February 12, 2014 at 10:43 am

    I’d love to attend one of these events! I eat tons of fruits and veggies and I’m gluten free, so my diet is pretty high in nutrients. I just started making my own protein muffins and hard boiled eggs instead of buying snack bars

    Reply
  38. Katherine says

    February 12, 2014 at 10:43 am

    I love broccoli. I’ve been eating it all my life so it’s not “new,” but it helps me keep it full when I add it to eggs, salads, and more!

    Reply
  39. Victoria Fielding says

    February 12, 2014 at 10:43 am

    I throw hemp seeds into everything I can: oatmeal, pancakes, cookies, salads, I hide them in my kids peanut butter sandwiches…

    Reply
  40. Jenny says

    February 12, 2014 at 10:44 am

    I recently started eating quinoa pasta as an alternative to whole wheat pasta. I don’t have a lot of pasta to begin with but I find that I’m eating a smaller portion size with the quinoa and feel like it is healthier for me too!

    Reply
  41. Noelle Smith says

    February 12, 2014 at 10:44 am

    Leeks are a yummy veggie that I’ve been incorporating into dinner more lately. I love whole foods!

    Reply
  42. Kelly says

    February 12, 2014 at 10:45 am

    I recently discovered goji berries! Not only do they have awesome health benefits, they are super tasty! I put them in smoothies, on salads, and just snack on them right out of the bag. 🙂

    Reply
  43. Erin says

    February 12, 2014 at 10:45 am

    I have never been a huge grapefruit fan, but lately I have been incorporating them into salads and loving it!

    Reply
  44. Paige says

    February 12, 2014 at 10:45 am

    I just started preparing a big salad each week so I am more likely to get my veggies in! I recently started adding red cabbage and radishes and it makes my salads so much more exciting! As for staples, peanut butter and berries are my favorites 🙂

    Reply
  45. dana a. says

    February 12, 2014 at 10:45 am

    i’ve been eating oatmeal for awhile now. I love to make it into overnight oatmeal and eat it for lunch.

    Reply
  46. sarah cokes says

    February 12, 2014 at 10:45 am

    I’ve gotten in to quinoa lately. Spaghetti Squash is a new favorite!

    Reply
  47. Danielle says

    February 12, 2014 at 10:45 am

    Haha, I can believe people cycle through the same 10 fruits and veggies! I’d be surprised if mine is even 10…
    I LOVE Whole Foods! We’ve only been living near one for almost a year and I don’t know how I functioned without it before. I can’t find anywhere else to get certain items!! And I easily spend a bit more than I budget for every single time!!! What an amazing giveaway:)

    Reply
  48. Megan says

    February 12, 2014 at 10:46 am

    Whole fruit is my go to food. I try to eat what is fresh in season so it tastes the best!

    Reply
  49. Heather says

    February 12, 2014 at 10:46 am

    I started incorporating kale into my diet and at first, I was trying to eat it raw in a salad LOL but now that I found out how to make kale chips, and saute it, its amazing!

    Reply
  50. Ally says

    February 12, 2014 at 10:46 am

    I’ve been cooking with coconut oil rather than cooking spray- tastes way better and its so much healthier!

    Reply
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Hi! I’m Julie and I am a mom to three energetic boys and a personal trainer and blogger living in Charlotte, North Carolina. Welcome to my blog! Peanut Butter Fingers follows my life and my interests in food, fitness, family, travel and (mostly) healthy living.
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