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Reebok and FitFluential Blogger Event

May 12, 2012 by Julie 62 Comments

As I sit here eating breakfast, I have so many thoughts running through my head about yesterday’s Fitfluential blogger event at the Reebok headquarters.

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I have so much to share with you guys about the day!

Before the event, participating bloggers were sent a package full of Reebok apparel to wear. I paired a Reebok CrossFit racer long bra top and sports bra with spandex capris and hot pink Reebok RealFlex Transition sneakers that I got in the goodie bag from the Fitness Magazine Meet & Tweet event earlier this week.

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As I was getting dressed, I received a text from Tina that absolutely made me light up inside. It simply said, “Maryloooooou’s!”

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Tina lives just outside of Boston and frequently blogs about Marylou’s and their fabulous flavored iced coffee. A bunch of us were hoping to try the peanut butter wonderful iced coffee that she raves about and Tina was kind enough to go out of her way and pick some up and bring them to the hotel where a group of us stayed the previous night.

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Now that’s what I call service!

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The iced coffee lived up to Tina’s hype (though Sarah would disagree, saying, “Guys, it’s just iced coffee,” but she knows not what she says). I kept saying I thought the peanut butter iced coffee would taste fantastic if you blended it… like some kind of a coffee and peanut butter milkshake. It was sweet and creamy and I slurped it down in no time at all.

Breakfast

Breakfast occurred at the hotel as we waited for the shuttle to arrive to take us to Reebok headquarters.

Since we ate at the hotel, breakfast was unfortunately rather pricey, but at least it tasted good!

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I got the egg white frittata with hash browns. The hash browns were the best part and the crispy edges made me one happy girl. I also shared a bowl of fruit with Courtney.

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And then it was time to head out and start the day!

Reebok Headquarters

As we drove up to the Reebok headquarters, I felt like we were driving onto a very small college campus.

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Inside the facility was nice and bright thanks to a ton of windows. (I have a thing for well-lit buildings and houses after living in an apartment that I called “the cave” in Orlando that felt like death and dying because of the lack of light.) 

The Reebok employees we met were so enthusiastic, knowledgeable and excited about their jobs. Perhaps it’s because they’re encouraged to use the workout facilities on the campus and, as Elle Woods would say, exercise gives you endorphins and endorphins make you happy!  (How many of you are thinking your grouchy coworkers should do 5,000 jumping jacks a day right now?)

Throughout the day, our group would come back to a small room upstairs that acted as our staging area and was set up with displays of the latest Reebok shoes and apparel.

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The day began with a PowerPoint presentations outlining what Reebok is all about and the way they want their brand to be viewed by consumers.

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They made reference to the time when Reebok was the pinnacle of women’s fitness during the decade when step aerobics was popular and everyone wore the solid white Reebok sneakers. They seem to want to return to being viewed as the primary brand for “Fitness,” which inspired their partnership with CrossFit.

CrossFit

If you’re unfamiliar with CrossFit, the workouts are, according to CrossFit, “constantly varied, high intensity, functional movement,” and are typically fairly short, frequently lasting 20 minutes or less. But the beauty of CrossFit, as it was explained to us, is that it’s scalable to any fitness level.

Reebok and CrossFit joined forces in January and the popularity of CrossFit only took off further than it already had, with more and more CrossFit gyms, called “boxes,” popping up everywhere.

We were told ahead of time that we were going to try a CrossFit workout at the CrossFit One facility on the Reebok headquarters campus and I was beyond excited.

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I’ve read a lot about CrossFit and heard a lot about it from friends who are absolutely enamored with it, so I knew to expect a workout that would kick my booty. I was actually a little nervous about the workout but pretty pumped to finally try something I’ve heard so much about throughout the past several months.

Before we were allowed to begin our workout, two CrossFit instructors from Reebok took ample time to teach us the correct form and make sure we knew how to do everything safely before attempting anything ourselves.

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We learned how to properly complete bodyweight squats, kettlebell swings and pull-ups using a band for assistance thanks to coaching from Austin Malleolo, a CrossFit coach and superstar CrossFit athlete. (He placed 6th in the CrossFit Games in 2010!)

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And then it was time for the workout!

In teams of two, we were told to complete the following:

  • 200 meter sprint (one partner runs while the other rests)
  • 45 kettlebell swings (split between partners however they choose)
  • 24 pull-ups (split between partners however they choose)

Courtney and I teamed up which made me happy since we were both CrossFit newbies and weren’t sure what to expect. I knew that we’d support each other and just have fun with it and we definitely did. 

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And you’ll never guess what happened…

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Somehow we ended up finishing the workout first! (Major props to Anne and Tina who were second but used a heavier kettlebell than the one recommended since Tina is a CrossFit pro!)

I cannot tell you how much fun I had during the workout. I felt like a kid at recess (or Field Day – did you guys have that?) and loved cheering for Courtney and pushing myself harder than I would if I were working out on my own.

I was also VERY surprised to find myself feeling slightly competitive. When Courtney and I started we had absolutely no expectations for ourselves, but once I set out on the second round of 200 meter sprints and realized we actually were doing okay, I found myself wanting to do really well and kicked it into gear.

The fact that any sort of competitive drive came out in me was a shocker because I was literally the girl who asked her track coach in junior high if I could just practice with the team and not compete because I hated competition so much and just liked the team atmosphere and workouts.

I can see why people love CrossFit for numerous reasons, including the community and the desire to push yourself out of your comfort zone.

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I texted Ryan immediately after the workout saying how much I loved it and now he’s anxious to go. I think he would absolutely thrive in a CrossFit environment because he loves athletic challenges.I think there are a handful of CrossFit boxes in Ocala, so I’m hoping to check one out soon.

I’ll be back in a bit with part two of this recap!

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I'd love to connect with you! I am always so grateful when you let me know you tried one of my recipes or workouts and tag me in your photos or updates. Thank you so much!!!

Filed Under: Blogger Meet Ups, Breakfast, Lunch, Travel Tagged With: blogger meet up, bloggers, Boston, breakfast, CrossFit, FitFluential, lunch, Reebok, travel

About Julie

My name is Julie and I am a full-time blogger, new mama, fitness enthusiast (certified personal trainer and group exercise instructor) and food fanatic (mostly healthy... but also not-so-healthy) living in North Carolina with my husband, dog and baby boy. Thank you for visiting Peanut Butter Fingers! I hope you enjoy little glimpses into my life and have fun trying the sweaty workouts I frequently share and making some of my favorite recipes along the way!

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Dancing Bloggers at Reebok »

Comments

  1. Khushboo Thadani says

    May 12, 2012 at 8:19 am

    Great recap Julie and your day sounds like a blast! Reading that Reebok is so passionate about their product as well as their employees makes me love the company even more! I have always been on the fence about Crossfit but I suddenly really want to try it!

    Reply
  2. Fiona @ Well-Fed Redhead says

    May 12, 2012 at 8:24 am

    You guys are all so cute and matching!

    Reply
  3. Dani @ Run Daniella Run says

    May 12, 2012 at 8:30 am

    We have a Crossfit here in Sherwood that I’ve been interested in trying, but I’ve always been really intimidated. Maybe I’ll give a class a shot!

    Reply
  4. chelsey @ clean eating chelsey says

    May 12, 2012 at 8:34 am

    That sounds like you had a great time – I love all the matching workout gear – too cute! Question though – is the tank top long enough? I always have a problem with workout tanks being too short.

    Reply
  5. Katie @ Peace Love & Oats says

    May 12, 2012 at 8:36 am

    How nice of Tina to bring you all Marylou’s!!! And I’d love to try crossfit, that looks like a blast!

    Reply
  6. Blog is the New Black says

    May 12, 2012 at 8:46 am

    YAY for Marylou’s! So glad you guys got to try it!

    Reply
  7. Cait says

    May 12, 2012 at 8:46 am

    how nice of Tina.
    I love Boston, btw. Enjoy!

    Reply
  8. Mallory @ Have your cake And Eat It says

    May 12, 2012 at 8:47 am

    those shoes are awesome!

    Reply
  9. Bonnie @ pastepants says

    May 12, 2012 at 8:54 am

    Wow what an experience!!! The workout outfits they sent you are so cute!!

    Reply
  10. This Fit Chick says

    May 12, 2012 at 8:57 am

    SO jealous of you Julie!! I’ve always wanted to try out cross fit!

    Reply
  11. Angela @ Sleep and Repeat says

    May 12, 2012 at 8:57 am

    CrossFit sounds like so much fun! I really want to try it 🙂

    Reply
  12. Nicole says

    May 12, 2012 at 9:10 am

    My trainer does cross-fit type workouts. They are fun and keep things interesting! Sounds so cool that you got to visit Reebok and workout.

    The Kidless Kronicles

    Reply
  13. Erica @ For the Sake of Cake says

    May 12, 2012 at 9:12 am

    This looks like such a fun day!

    Reply
  14. Tina @ Best Body Fitness says

    May 12, 2012 at 9:14 am

    Oh my gosh! Sounds sooooo fun!

    And I have to laugh, because I actually trained with our cross country team but was never part of the official team because I hated competing in races. Now I love them. Go figure. Haha.

    Oh! Makenzie has her first field day on Monday. I’m so excited!

    Reply
  15. Jaren @ Kiwi Fit Blog says

    May 12, 2012 at 9:20 am

    Im so jealous! I’m very interested in Crossfit and when have a few WODs for at home but there are no gyms in my area, I live in the middle of nowhere. Sucks. Looks like you had fun!

    Reply
  16. Krysta says

    May 12, 2012 at 9:21 am

    Thanks for sharing your experience with Cross Fit! I have been dying to try it- but am a bit intimidated- but it sounds like it’s a welcoming environment even to the newbies!

    Reply
  17. Tara says

    May 12, 2012 at 9:30 am

    That was a great description of Cross Fit. I have yet to try it, but have been wanting to for a while now. Recently, while completing my training to become a BodyPump instructor we had Body Pump challenge in which we were given a workout, told to increase our normal weight and had to complete the entire thing alternating with a partner. It definitely makes it more fun, and that competitive feeling is kind of addicting! Good job on finishing first, and that Peanut Butter iced coffee sounds delicious! I wonder what the peanut butter flavor comes from?

    Reply
  18. Agnes says

    May 12, 2012 at 9:46 am

    You girls look so cute! I’m in looove with the pink sneakers. It’s a must have ;). I was always fascinated with cross fit as well. I think its rather a new concept. Haven’t heard about it till recently. I love a good challenge but shy away from competition. I do the bodyrock workouts online and those kick my butt!!. I bet cross fit is triple the hard work! Have fun 🙂 Back to work I go…I’m a nurse and would looove if they incorporated a mini cross fit session during my 12 hour shift 😉 wishful thinking :/

    Reply
  19. Jana @ Newly Wife Healthy Life says

    May 12, 2012 at 9:54 am

    I am so glad you are sharing your experience in such detail! To be honest, I didn’t realize that reebok had such cute work-out gear! I can definitely tell that the brand is remodeling itself, and I like what I see! 🙂 I love your outfit with the matching shoes!

    Reply
  20. kaitlin @4loveofcarrots says

    May 12, 2012 at 9:56 am

    Your day so far sounds awesome!! Congrats on rocking crossfit for the first time. Im anxious to try it

    Reply
  21. Annie says

    May 12, 2012 at 10:07 am

    Sounds like you had an amazing time!! Definitely jealous of all the freebies! I mean, SHOOES!!? how cool!

    Reply
  22. Elle says

    May 12, 2012 at 10:13 am

    So fun for you to take part in this neat event! Loving the pink outfits.

    Reply
  23. Alycia says

    May 12, 2012 at 10:15 am

    Love the Elle Woods reference! 🙂

    Sounds like a great event, wish I was a blogger and could have been invited. And the sway, oh the swag. Just makes me swoon with jealousy!

    Reply
  24. Roz @Fit Blogging for Profit says

    May 12, 2012 at 10:34 am

    A crossfit box (new term to me!) just opened up from me literaly 5 min from my house! I’m dying to try it after I’m done with my personal training sessions…I’ve got to figure out when I can go without kids since they don’t really have the option for babysitters. Seems like you had a lot of fun!

    Reply
  25. Sam @ Fit for My Fork says

    May 12, 2012 at 10:35 am

    CrossFit sounds awesome, and working in teams would make it all the more fun! Reebok headquarters is amazing, what a company to work for if you are interested in physical fitness!

    Reply
  26. Jen says

    May 12, 2012 at 10:39 am

    Thanks for sharing! I’m normally a Nike or Mizuno fan, but am interested in trying Reebok and Crossfit now!

    Reply
  27. Courtney @ Sweet Tooth, Sweet Life says

    May 12, 2012 at 10:54 am

    Ahhhh, SO.MUCH.FUN!!! SO glad we got to be CrossFit partners.
    I miss you already… 🙁

    Reply
  28. Jordan K says

    May 12, 2012 at 10:54 am

    The Reebok headquarters look awesome! So glad you and Courtnety rocked the WOD! You’d be great at CrossFit I bet! I totally agree about the inner competitiveness coming out when you’re doing a CrossFit workout too! Definitely makes me push harder and have more fun! 🙂

    Reply
  29. Ashley @ My Food 'N' Fitness Diaries says

    May 12, 2012 at 11:05 am

    how FUN! i love the cute outfits you guys got to wear too. i’d LOVE to try out crossfit someday. i’m glad you guys had a fun first experience with it!

    Reply
  30. Alex @ therunwithin says

    May 12, 2012 at 11:11 am

    That cross fit event looks so awesome! Love the matching outfits.

    Reply
  31. Rebecca @ Miss Magnolia Muches & Moves says

    May 12, 2012 at 11:15 am

    I knew you’d love it! It is like recess and you would think it gets old, but it never does. I’ve been going for over a year, and just yesterday as the clock counted down I must have had an anxious look on my face. My coach looked at me, laughed, and said “You’re workout should make you nervous!”

    Reply
  32. Mary says

    May 12, 2012 at 11:18 am

    You should think about being a trainer. I could totally see you doing that as you enjoy working out so much. You could still blog!!!

    Reply
  33. Laura says

    May 12, 2012 at 12:06 pm

    the reebok stuff looks so great!!! 🙂

    Reply
  34. Shay @ Whine Less, Breathe More says

    May 12, 2012 at 12:48 pm

    Cute gear! I must admit Crossfit scares me, but thanks for the recap. Sounds like a lot of fun!

    Reply
  35. Suzanne (Fitmindedmom) says

    May 12, 2012 at 12:50 pm

    I have always wanted to try Crossfit but I am scared of it, lol! I AM competitive and I fear that I will suck at it and never want to return Plus, it is pretty $$ in my area….$100 per month!

    I have to be honest, I always kind of overlook Reebok gear but the stuff you had on was cute! Maybe it is time to give them a chance.

    Reply
  36. Jamie @ Don't Forget the Cinnamon says

    May 12, 2012 at 1:09 pm

    First place? Very nice!
    And I miss field day so much. We had it all throughout elementary and middle school and it was one of the best days of the year. So many fun activities+orange slices at the end!

    Reply
  37. JCHokie says

    May 12, 2012 at 1:11 pm

    All I have to say is Hello Coach! What a cutie pie! Oh yeah and great workout. 😉

    Reply
  38. Hannah says

    May 12, 2012 at 1:40 pm

    This is my first time commenting, but I love your blog! I am OBSESSED with crossfit, and have been wanting to comment that you should try it, so I’m glad you did. You should try it out at home too, most boxes have free classes you can try out and intro classes to teach you everything. It seriously is amazing and I have gotten in so much better shape after doing it for only 6 months. Your blog and Tina’s are my two favorites, I love that you’re friends!

    Reply
  39. Katie @ Talk Less, Say More says

    May 12, 2012 at 1:44 pm

    Looks like a SUPER fun day! I’ve never tried CrossFit but I’m definitely intrigued to at least TRY it.

    And that iced coffee…when I go to Boston, I’m figuring out how to get there because I want to try that Peanut Butter iced coffee!!

    Reply
  40. Annette@FitnessPerks says

    May 12, 2012 at 2:58 pm

    Sweet outfit! Sounds like a great day and workout. I love doing workouts with other people b/c it IS motivating and more fun—plus you’re right, you often step it up a bit more too 🙂

    Reply
  41. SkinnyRunner says

    May 12, 2012 at 3:16 pm

    Good to meet you yesterday! fun times. come out to cali sometime, would ya?!

    Reply
  42. Annie says

    May 12, 2012 at 6:47 pm

    i am SO excited that you loved it! it’s amazing, isn’t it? that competitive feeling can’t help but escape when you’re knee deep in a WOD, and i love it. i’m excited for you and ryan to try it together! i’ve never done a team workout like that, and it looks awesome… i’ll have to suggest it to our trainer at my next class 🙂

    Reply
  43. Chelsea says

    May 12, 2012 at 8:39 pm

    I love how after this event so many of my favorite bloggers want to actually do crossfit now haha =D If only I could afford it *boo*

    Reply
  44. Courtney says

    May 12, 2012 at 11:25 pm

    Yah!! So happy you liked your first Crossfit WOD! Way to go on having the #1 time 😉

    Reply
  45. Lisa says

    May 13, 2012 at 12:43 am

    This is a great recap! So awesome that you enjoyed the atmosphere and energy of it all! Now, I really want to try crossfit out. I’ve been doing some of the workouts they post modified at home, and definitely would love to go to a box to complete a real one. But, I do admit I’m slightly frightened to go for my first time! And congrats to you and Courtney for the #1 time, how fun!

    Reply
  46. Lisa says

    May 13, 2012 at 2:14 am

    Haha! I was just reading SkinnyRunner’s blog about being at this event! I think you should add her to your blog roll now that you have this field trip in common. :)- Looks like you had a great time!!

    Reply
  47. Jenn @ Lotus and Pie says

    May 13, 2012 at 12:12 pm

    I have been dying to get into CrossFit… there is just no where around my area that has a box. I don’t want to have to travel too much to get to a workout – otherwise I might get less enthusiastic about it 🙁

    Reply
  48. Mac says

    May 13, 2012 at 12:52 pm

    Super cute Reebok swag! The cross fit looks so fun!

    Reply
  49. Sara @ The Foodie Diaries says

    May 13, 2012 at 5:42 pm

    My roommates brother works for Reebok and was telling me about this! He always gets a bunch of Reebok SWAG and gives it to us 🙂 Glad you had a good time!!

    Reply
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Hi! I’m Julie and I am a mom to three energetic boys and a personal trainer and blogger living in Charlotte, North Carolina. Welcome to my blog! Peanut Butter Fingers follows my life and my interests in food, fitness, family, travel and (mostly) healthy living.
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